Principals with Boots-on-the-Ground Ownership Experience

Seddu Eugene leads Sweetwater Multifamily’s commercial brokerage and private capital advisory practice across San Diego County. As an active apartment building owner and investor with hands-on, boots-on-the-ground operating experience, Eugene evaluates multifamily real estate through the lens of long-term ownership rather than transactional brokering. Specializing in workforce housing, he combines unmatched submarket data, proprietary financial modeling, and private/institutional capital networks to deliver unparalleled valuation precision for clients.

With over 22 years of commercial real estate leadership and apartment building ownership in Southern California, Jeff has overseen more than $400 million in commercial transactions. As an owner-operator himself, Jeff brings deep relationships with private high-net-worth investors, institutional funds, and specialty lenders, providing clients with direct capital solutions that traditional commodity brokerages cannot access.

Mary directs client advisory and transactional operations, specializing in asset optimization for 12 to 60-unit residential communities. Her background in operational restructuring and California rent stabilization compliance provides sellers with unparalleled pre-market positioning.

Robert leads commercial debt consulting and exchange up-leg identification. He works hand-in-glove with certified 1031 Qualified Intermediaries to transition high-maintenance South Bay apartment owners into hands-off NNN commercial credit assets or institutional Delaware Statutory Trusts (DSTs).

Priya focuses on land use advisory, urban infill multifamily opportunities, and transit-oriented development along the Palomar Trolley and E Street corridors in Chula Vista. She connects private landowners with programmatic institutional merchant developers.

Jennifer powers Sweetwater Multifamily’s proprietary econometric models, tracking South Bay rent distributions, rent-roll variance, utility charge-back systems (RUBS), and discount cash flow pro formas for every assignment.

A South Bay native, Maria specializes in owner-operator engagement throughout National City and Barrio Logan. She navigates family succession discussions, multi-beneficiary trusts, and local code compliance with deep cultural fluency and trusted local connections.