Over 30 Years of Multifamily Brokerage and Private Capital
Specializing in Workforce Housing Apartment Buildings Across Focused San Diego County Submarkets.
We bring unmatched data, proprietary submarket analytics, and an unparalleled valuation and modeling process to San Diego apartment owners. As long-term apartment building owners ourselves, our hands-on, boots-on-the-ground ownership and operational experience gives you a distinct advantage over standard transactional brokers.
Particular Submarkets We Know Inside & Out
Our unmatched data and predictive analytics are the direct result of deliberate geographic focus. We don't dilute our expertise. We master these specific workforce corridors.
National City
5.40% CapThe primary workforce housing hub adjacent to Naval Base San Diego. 97.6% historical physical occupancy with durable, essential worker rental streams.
• Key Corridors: Highland Ave, Plaza Blvd, 8th St
• Price Per Unit: $210k - $275k
Chula Vista
5.15% CapBenefiting from the transformational $1.4B Gaylord Pacific Bayfront development. High-demand walkable village pockets along Historic 3rd Avenue.
• Key Corridors: 3rd Ave, Broadway, Palomar St
• Price Per Unit: $250k - $340k
Logan Heights
5.65% CapDirectly bordering Downtown and East Village. Rapid rent acceleration, artistic cultural heritage, and Complete Communities zoning upside.
• Key Corridors: Logan Ave, National Ave, Imperial
• Price Per Unit: $225k - $310k
El Cajon
5.75% CapEast County’s premier workforce apartment hub. Large garden-style communities, generous parking ratios, and favorable cash-on-cash yield spreads.
• Key Corridors: Main St, Broadway, Fletcher Pkwy
• Price Per Unit: $195k - $265k
Escondido
5.40% CapNorth County Inland’s commercial anchor. Medical corridor strength powered by Palomar Health and Grand Avenue mixed-use revitalization.
• Key Corridors: Grand Ave, Valley Pkwy, Centre City
• Price Per Unit: $215k - $295k
South San Diego
5.55% CapOtay Mesa and San Ysidro gateway corridors. Powered by explosive binational trade logistics, Blue Line transit hubs, and durable essential workforce demand.
• Key Corridors: Palm Ave, Coronado Ave, Beyer Blvd
• Price Per Unit: $205k - $280k
Know what you own.
For owners who have held for decades, the first step is rarely a sale. It is an accurate, defensible view of value, and of who will pay it.
PROOF
Valuation, shown in full.
Every figure arrives with the comparables and reasoning behind it.
PARITY
Counsel from an owner.
We have held multifamily since 1994 and advise from that seat.
PATIENCE
On your timeline.
Many of our relationships begin years before a transaction. That is by design.
TWO MARKETS
Investor or developer.
Some properties command more as a development site. We identify which market values yours most.
5 to 20 units · Under $5 million · Principal ownership since 1994 · Commercial lending background
How many units? We begin there.
Before a site reaches you, we resolve the zoning, the applicable programs, and the constraints on the parcel into a documented, fully sourced analysis.
BASE ZONING
Density, height, FAR, and plan designation.
PROGRAMS
Density bonus, affordable housing incentives, SB 9, SB 684, and transit-oriented provisions.
CONSTRAINTS
Overlays, parking, historic review, and existing tenancy.
UNIT PATHWAYS
The development scenarios the site may support, with every assumption stated.
Your team verifies. You decide. We ensure the work begins on solid ground.
Research compiled from public records and field observation. Not legal or entitlement advice.
Brokerage, Capital & Operational Expertise
We specialize strictly in San Diego County multifamily apartment buildings with a focus on workforce housing, pairing proprietary underwriting with boots-on-the-ground owner insight.
Workforce Housing Brokerage
Specialized commercial brokerage for multifamily apartment communities across San Diego County. Targeted campaigns built to extract maximum equity while preserving ongoing operations.
Land for Affordable & Multifamily Housing
Providing strategically situated parcels of land across San Diego County for affordable housing sponsors, LIHTC programs, and multifamily developers. We identify and assemble prime sites positioned to maximize density and community impact.
Private & Institutional Capital
Direct syndication and capital sourcing. We bring capital from private investors, institutional funds, regional banks, and specialty lenders to fund acquisitions, refinances, and recapitalizations.
Why Apartment Owners Choose Us Over Commodity Brokers
We aren’t just sales agents passing paper. The principals of our company are active apartment building owners in San Diego County with hands-on, long-term operational experience.
Boots-on-the-Ground Ownership Experience
The principals of our company own, invest in, and actively manage multifamily assets. That hands-on experience in long-term ownership, unit turns, CapEx management, and tenant relationships gives us an intuitive understanding of property realities that people who "just broker properties" simply cannot match.
Unmatched Data & Precision Valuation
Because we intentionally restrict our focus to select submarkets, our submarket analytics and proprietary data sets run leagues deeper than generic citywide brokerage models. Our precision valuation and financial modeling process is unparalleled in the San Diego multifamily market.
Full-Spectrum Capital Network
We have the direct ability to bring in capital from active private investors, institutional funds, regional commercial banks, and specialty lenders. Whether structuring a confidential private placement, syndication equity, or debt financing, we bring the liquidity to close.